Here’s the deal: we’ve scoured the planet (okay, mostly our supplier catalogues) for baby products that actually work. No gimmicks, no fluff—just thoughtfully designed essentials that make parenting a bit more manageable. From eco-friendly options to rigorously tested gear, we’re all about giving you stuff you can trust.

We’re not some giant, faceless company. We’re just two parents trying to survive tantrums, teething, and toddler chaos—just like you. So, when we say we care about quality and safety, we mean it. If it’s not good enough for our kids, it’s not good enough for yours.

Parenting is hard enough—let’s make the “stuff” part simple. Join us as we help you tackle this beautiful, messy journey with products that make life easier and a whole lot more joyful. Bonus points if we make you laugh along the way!

Siobhan & Simon 👫